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 Creating the correct property on Google Analytics requires you to to:

  1. Click the gear icon/the "Admin" menu item on the bottom left
  2. Click the blue "Create Property" button in the top of the middle column
  3. Choose "Web" at the top of the screen, not Apps or Apps + Web
  4. Scroll down and click "Continue"
  5. For "Website Name" type "SimplyE" or a variant that will indicate to your team the data you'll be collecting
  6. For "Website URL" it should be the URL of your circulation manager, which you can get from your hosting provider
  7. Click "Create"